No. 5 (2026): Bulletin of Poltava State Agrarian University. Series "Economics, Management and Finance"

Статті

• STUDY OF THE DETERMINANTS OF THE EFFICIENCY OF TRANSPORT TECHNOLOGIES

  Robertas Keršys, Petro Pererva

  3-10

  • PDF

• CONCEPTUAL ARCHITECTURE FOR ENSURING SUSTAINABLE DEVELOPMENT OF AGRICULTURAL ENTREPRENEURSHIP

  Volodymyr Burynskyi

  11-18

  • PDF (Українська)

• THE MANAGEMENT ENTERPRISE DEVELOPMENT BASED ON SUSTAINABILITY PRINCIPLES

  Vira Butenko, Vladislav Pokotiy

  19-27

  • PDF (Українська)

• TRANSFORMATIONAL LEADERSHIP AS A COMPONENT OF IMPROVING ENTERPRISE ORGANIZATIONAL CULTURE IN THE CONTEXT OF ENSURING SUSTAINABLE DEVELOPMENT

  Mykola Vovk, Nadiya Bagan, Ihor Chechel

  28-35

  • PDF (Українська)

• THE VALUE–COMPETENCE COMPONENT OF THE PROFESSIONAL DEVELOPMENT OF MANAGEMENT PROFESSIONALS

  Larysa Gorodianska

  36-41

  • PDF (Українська)

• INDIVIDUAL RESILIENCE OF THE ENTREPRENEUR IN STARTUP PROJECT MANAGEMENT

  Artom Zhukov, Oleksii Tolochii

  42-47

  • PDF (Українська)

• DIGITAL ADAPTATION OF THE BANKING SYSTEM OF UKRAINE: THEORETICAL FOUNDATIONS AND A METHOD FOR THE INTEGRAL ASSESSMENT OF BANKS' DIGITAL MATURITY

  Maksym Zdorovyi

  48-56

  • PDF (Українська)

• ASSESSMENT OF THE DIGITAL MATURITY LEVEL OF AGRICULTURAL ENTERPRISES: METHODOLOGICAL APPROACHES

  Yurii Kostenko

  57-66

  • PDF (Українська)

• THE IMPACT OF SOCIALLY RESPONSIBLE MARKETING ON THE PERSONNEL SECURITY OF THE ENTERPRISE

  Ihor Liadskyi, Lyudmyla Shulga, Anastasiia Semenkova

  67-75

  • PDF (Українська)

• MANAGEMENT OF THE TOURIST AND RECREATIONAL POTENTIAL DEVELOPMENT OF THE KRASNOSILSKA RURAL TERRITORIAL COMMUNITY BASED ON THE RESOURCES OF THE KUYALNIK ESTUARY

  Tetiana Makarova, Halyna Zapsha, Tatiana Grekova

  76-83

  • PDF (Українська)

• OPTIMIZATION AND REENGINEERING OF COMMERCIAL BANK BUSINESS PROCESSES IN THE CONTEXT OF THE DIGITAL TRANSFORMATION OF THE ECONOMY

  Valentyna Marchenko, Anton Pashchyna

  84-92

  • PDF (Українська)

• LOGISTICAL MODELING OF CUSTOMER SERVICE PROCESSES IN TRAVEL COMPANIES UNDER CONDITIONS OF UNEVEN DEMAND

  Taisiia Nakonechna

  93-100

  • PDF (Українська)

• TRANSFORMATION OF THE SYSTEM OF MANAGEMENT OF THE INNOVATION AND INVESTMENT POTENTIAL OF THE ENTERPRISE IN THE CONDITIONS OF MODERN CHALLENGES

  Alina Oliinyk, Yevhenii Bilokiz

  101-108

  • PDF (Українська)

• INFLUENCE OF EXTERNAL AND INTERNAL ENVIRONMENTAL FACTORS ON THE MANAGEMENT OF BUSINESS PROCESSES OF WATER TRANSPORT ENTERPRISES

  Maksym Osadchyi

  109-118

  • PDF (Українська)

• INTRODUCTION OF A NEW TYPE OF PRODUCT AS A DIRECTION FOR THE DEVELOPMENT OF AN ENTERPRISE’S PRODUCT PORTFOLIO

  Artem Pohrebniak, Olga Guk

  119-126

  • PDF (Українська)

• ASSESSMENT OF THE INTEGRATION DEVELOPMENT OF INNOVATION-ORIENTED ENTERPRISES BASED ON THE ANALYSIS OF MANAGEMENT SYSTEMS

  Oleksandr Pomaz, Ruslan Kornet

  127-135

  • PDF (Українська)

• ARTIFICIAL INTELLIGENCE IN THE MODERN HUMAN RESOURCE MANAGEMENT SYSTEM

  Zoriana Pushkar, Bohdan Pushkar

  136-142

  • PDF (Українська)

• TRANSFORMATION OF THE MARKETING ENVIRONMENT OF UKRAINE’S SUNFLOWER OIL MARKET AMIDST UNCERTAINTY AND WARTIME RISKS

  Oleh Radionenko

  143-150

  • PDF (Українська)

• THE LEARNING ORGANIZATION AS A BASIS FOR DEVELOPING ORGANIZATIONAL RESILIENCE IN CONDITIONS OF TURBULENCE

  Ostap Salovskyi, Nataliya Lahotska, Alla Heorhiadi

  151-158

  • PDF (Українська)

• SOCIAL MEDIA AND SOCIAL INTELLIGENCE – INNOVATIVE APPROACHES TO MARKETING MANAGEMENT OF BRAND POSITIONING

  Inna Senko

  159-167

  • PDF (Українська)

• FORMATION OF MARKETING STRATEGY OF TOURISM ENTERPRISES IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT OF RURAL TERRITORIES

  Ivan Tereshchenko, Oleksandr Buriak, Oleksandr Miroshnychenko

  168-176

  • PDF (Українська)

• FORMATION OF THE ENTERPRISE MARKETING COMMUNICATION SYSTEM BASED ON ADVERTISING MANAGEMENT, INTERNET MARKETING, AND BRAND MANAGEMENT

  Arkadii Topov, Irina Naida, Olha Yevtushok, Tetiana Hrekova

  177-183

  • PDF (Українська)

• METHODS AND TOOLS OF MARKETING MANAGEMENT OF SUSTAINABLE DEVELOPMENT OF MANUFACTURING ENTERPRISES

  Nataliy Yurchenko, Danylo Bahorka

  184-192

  • PDF (Українська)

• DIGITAL TOOLS IN THE RISK MANAGEMENT SYSTEM OF PRODUCT POLICY OF TRADING COMPANIES

  Оleksandr Yurchenko, Valentyna Rudenko, Svitlana Marchenko

  193-202

  • PDF (Українська)