No. 3 (2025): Bulletin of Poltava State Agrarian University. Series "Economics, Management and Finance"

Статті

• MANAGEMENT OF COMPETENCES OF ENTERPRISE PERSONNEL IN THE CONDITIONS OF DIGITAL CHANGE

  Nataliia Chernikova, Oleh Zhadan, Oleh Pinchenko

  3-11

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• INNOVATION AS A TOOL FOR ENSURING COMPETITIVE ADVANTAGES OF A MODERN ENTERPRISE

  Tymur Ishcheykin, Viktor Zavhorodnii, Nataliia Moshenets

  12-18

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• DEVELOPMENT OF AN ORGANIZATIONAL AND FUNCTIONAL MODEL FOR MANAGING ENTERPRISE’S HUMAN RESOURCES BASED ON THE USE OF IT- TOOLS

  Dmytro Diachkov, Volodymyr Tkachenko, Olena Palchuk

  19-26

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• DEVELOPMENT OF WINE TOURISM IN CENTRAL EUROPEAN COUNTRIES

  Paulina Kolisnichenko, Magdalena Gorska, Polina Нomon

  27-32

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• INTEGRATION OF TAX RISK MANAGEMENT TOOLS INTO THE CONTRACTUAL POLICY OF ENTERPRISES

  Petro Pererva, Olha Leha, Ihor Sirenko

  33-42

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• ACCOUNTING AS A TOOL FOR EXPERT ASSESSMENT OF LOSSES INCURRED BY UKRAINIAN ENTERPRISES IN THE CONTEXT OF WAR

  Stanislav Vasylyshyn, Nataliia Kantsedal, Olha Leha

  43-52

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• DEVELOPMENT STRATEGIES AND ASSESSMENT OF THE ECONOMIC POTENTIAL OF INDUSTRIAL ENTERPRISES IN THE CONDITIONS OF THE CREATIVE ECONOMY

  Tetiana Kobeleva, Petro Pererva

  53-59

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• MARKETING FRAMEWORK FOR CUSTOMERS CLASSIFICATION

  Dmytro Parkhomenko, Alla Bondarenko, Мykola Zos-Kior

  60-72

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• INFLUENCE OF KEY ASPECTS OF VOLATILITY OF GLOBAL ENVIRONMENT ON AN ENTERPRISE DEVELOPMENT STRATEGY

  Alona Plyaskina, Polina Ovcharenko

  73-77

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• ECONOMIC-MATHEMATICAL APPROACH TO MEASURING THE IMPACT OF MARKETING ACTIVITIES WITH A FOCUS ON PROMOTIONAL PROMOTIONS

  Iryna Shevchenko, Sosna Viktoriia

  78-84

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• THEORETICAL PRINCIPLES OF REGULATING THE INTERACTION OF BASIC INSTITUTIONS OF THE NATIONAL ECONOMY

  Karina Dzeverina, Olena Tanchyk

  85-92

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• FORMATION OF DIRECTIONS FOR INCREASING THE EFFICIENCY OF STRATEGIC CHANGE MANAGEMENT BASED ON THE INTRODUCTION OF THE MARKETING COMPONENT TO STRENGTHEN THE ADAPTATION CAPABILITIES OF AGRIBUSINESS ENTERPRISES

  Mariia Bahorka, Olha Kryvko, Darina Stroieva

  93-100

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• IMPACT OF STATE SUPPORT AND REGULATORY ENVIRONMENT ON INNOVATION ACTIVITIES IN UKRAINE

  Polina Paschenko, Ivan Zos-Kior, Anton Makovetskyi

  101-106

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• COMPETITIVENESS AS THE ABILITY TO ADAPT, NOT TO OUTPERFORM

  Olena Varaksina, Ilya Barkhatov, Yevhenii Botsula

  107-113

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