SYNERGY OF MOTIVATIONAL STRATEGIES AND ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN FORMING THE CREATIVE ABILITIES OF FUTURE MANAGERS

Abstract

The article explores the theoretical and methodological foundations of combining motivational strategies and artifi- cial intelligence (AI) technologies in developing creative abilities of future managers. It substantiates that motivation is a key factor in enhancing students’ creative potential, while AI serves as a powerful tool for personalizing the learning process and fostering innovative thinking. The paper identifies the main types of motivational strategies – intrinsic, achievement-oriented, project-based, and cooperative – as the basis for forming internal readiness for creativity. It also outlines the main directions of AI application in higher education: adaptive learning, idea generation, simulation of management situations, and facilitation of collective creativity. The study demonstrates that the synergy between motivational strategies and AI technologies enhances the cognitive, emotional-volitional, and motivational components of creativity, improves academic performance, and increases the competitiveness of future professionals. It concludes that integrating these approaches represents one of the most promising directions for modern education focused on innovation and sustainable development. The article also highlights the prospects for further research, including the development of integrated educational platforms, diagnostic tools for measuring synergistic effects, and studies on the ethical and emotional aspects of AI-supported learning in management education. The research results have practical value for improving professional training methods for future managers in the context of digital transformation.