PUBLIC MANAGEMENT OF INNOVATIVE DEVELOPMENT OF SMALL AND MEDIUM BUSINESSES IN THE CONDITIONS OF MARTIAL STATE AND RECONSTRUCTION OF UKRAINE

Abstract

The article substantiates the relevance of the issue of optimizing public management of innovative development of small and medium-sized businesses (SMEs) in Ukraine. It is stated that the innovation strategy of Ukrainian reforms has been repeatedly proclaimed as a practical task, which has been clarified taking into account political, economic and social factors. Modern public management of innovative development of SMEs is considered by the author as a set of measures that link the capabilities of the state and business to achieve planned results. The article is based on regulatory and legal acts and scientific publications in the field of public management and administration, law and economics. To assess the impact of public management on the innovative development of SMEs under martial law, a systematic approach was used, analysis and synthesis were used to study the components of innovative development of small and medium-sized businesses (SMEs) and their relationship with public management. The hypothesis of the study is to assert the relationship and mutual influence of the innovativeness of public governance and the innovative development of SMEs and to take into account the need for such an approach in times of war and reconstruction; to realize the need for decisive action in times of crisis and the importance of the stimulating influence of European integration. The mechanisms and methods of public governance of innovative development of SMEs are summarized and systematized: institutional (legal, organizational and administrative), financial (grants, subsidies, soft loans, etc.), informational, educational, infrastructural and anti-crisis. The author concluded that the activation of innovative activities of government bodies requires a comprehensive approach. It is important to determine priorities together with representatives of SMEs and to intensify their implementation. The main directions of creating a modern mechanism of public governance of innovative development of SMEs are: analysis and use of European practice; harmonization with European standards of public governance of SMEs; facilitating access of SMEs to domestic and foreign financing; adaptation of European SME support programs (Horizon Europe, COSME, EIC Accelerator); digitalization of public administration and digital transformation of business; use of European experience in supporting startups.