DEVELOPMENT OF AN ORGANIZATIONAL AND FUNCTIONAL MODEL FOR MANAGING ENTERPRISE’S HUMAN RESOURCES BASED ON THE USE OF IT- TOOLS

Abstract

The article examines the problem of effective management of the enterprise’s human resources potential in the context of digital transformation, globalization and rapid changes in the market environment. It was determined that human capital is the main source of innovation, productivity and competitiveness, which increases the importance of strategic human resource management. It was determined that current trends in the labour market determine the need to use digital technologies in the field of HR-management. Particular attention was paid to the introduction of HR-Tech, artificial intelligence, automated personnel management systems, platforms for recruiting, training and development of employees. An organizational and functional model of human resource management was proposed, which includes a human resource management subsystem, a training management subsystem, a talent management subsystem, a performance management subsystem, a recruitment subsystem, and a corporate culture management subsystem. Formalization of the organizational aspects of this enterprise’s personnel management model involves the structure of human resources management and mechanisms for coordinating the activities of the relevant units. The main elements of the organizational component are the HR department (the main centre of personnel management responsible for the development of personnel strategy and its implementation), functional units (structural units dealing with specific aspects of personnel policy (training, motivation, adaptation, etc.) and the corporate governance system (integration of the HR strategy into the overall strategy of the enterprise). It was established that the integration of these subsystems contributes to the efficient use of human resources, flexible response to market changes and ensuring the long-term sustainability of enterprises. The impact of digital HR-technologies on HR-management processes, including recruitment automation, personalized training, use of big data analytics, performance monitoring and development of emotional intelligence, was considered. It was proved that the use of digital solutions in the HR-sphere contributes to increasing the efficiency of personnel management, employee motivation and engagement in the work process. It was concluded that the integration of digital technologies into the human resource management system is a prerequisite for ensuring the competitiveness of enterprises. Promising directions for further research aimed at optimizing the organizational and functional models of personnel management with the use of IT solutions are identified.