No. 4 (2025): Bulletin of Poltava State Agrarian University. Series "Economics, Management and Finance"

Статті

• MARKETING RESEARCH OF THE CONSUMER MARKET OF ‘NOVA POSHTA’ UNDER CONDITIONS OF DIGITALIZATION, GLOBALIZATION, AND MARTIAL LAW

  Olha Yevtushok, Tetiana Makarova

  3-8

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• STAFF MOTIVATION AS A STRATEGIC TOOL FOR ENTERPRISE MANAGEMENT IN THE CONTEXT OF MODERN ORGANISATIONAL TRANSFORMATIONS

  Dmytro Diachkov, Andriy Beznishchenko, Mykola Sysyuk

  9-15

  • PDF (Українська)

• MECHANISM FOR IMPLEMENTING THE PROCESS OF INTEGRATED MANAGEMENT OF THE DIGITAL DEVELOPMENT OF ENTERPRISE HUMAN CAPITAL

  Zhibek Rakhmetulina, Aikerim Narimbetova, Ruslan Kornet

  16-22

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• OPTIMIZATION OF DISTRIBUTION MANAGEMENT PROCESSES IN THE CONTEXT OF DIGITAL TRANSFORMATION

  Maryna Kharchenko, Yuliia Rud

  23-31

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• DEVELOPMENT AND IMPLEMENTATION OF AN ENTERPRISE DEVELOPMENT STRATEGY IN THE CONTEXT OF MODERN ECONOMIC DYNAMICS

  Marharyta Sobakar, Andriy Isakov

  32-40

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• OFFSHORE BANKING ZONES AND THEIR ROLE IN INTERNATIONAL RELATIONS

  Oksana Krasnikova, Svitlana Zorya, Maksim Ladatko

  41-45

  • PDF (Українська)

• EXPERIENCE OF AUSTRIAN COMPANIES IN OPERATIONAL MANAGEMENT AND MARKETING OF PUMPKIN SEEDS

  Ruslan Buriak, Roman Avramenko

  46-54

  • PDF (Українська)

• CONTRACTUAL POLICY OF THE ENTERPRISE AS A TOOL FOR ENSURING FINANCIAL STABILITY AND CREDITWORTHINESS IN COOPERATION WITH BANKS

  Olha Leha, Oleksandr Bezkrovnyi, Ihor Sirenko

  55-63

  • PDF (Українська)

• INVESTMENT ENVIRONMENT IN THE AGRICULTURAL SECTOR OF UKRAINE’S ECONOMY: ISSUES AND PROSPECTS

  Oleksii Tomilin, Alla Rudich, Volodymyr Hridin

  64-68

  • PDF (Українська)

• THE «GREEN» DNA OF BUSINESS: THE ROLE OF CORPORATE CULTURE IN IMPLEMENTING SOCIAL PROJECTS AND ACHIEVING SUSTAINABLE DEVELOPMENT GOALS

  Tetiana Sazonova, Natalia Zhyzhka, Nadiia Priidan

  69-74

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• TRANSFORMATION OF BANKING SERVICES IN THE DIGITAL ENVIRONMENT: TRENDS AND CHALLENGES

  Liudmyla Brazhnуk, Polina Morozova

  75-80

  • PDF (Українська)

• IMPROVING THE CRISIS MANAGEMENT SYSTEM AT HOTEL ENTERPRISES

  Oleg Kolontaievskyi, Renat Radchenko

  81-88

  • PDF (Українська)

• STRATEGIC MARKETING OF TERRITORIAL COMMUNITIES IN THE CONTEXT OF CURRENT CHALLENGES

  Ivan Tereshchenko, Victoria Danilenko, Elena Terentyeva

  89-95

  • PDF (Українська)

• IMPROVING THE ORGANIZATION AND COORDINATION OF ACCOUNTING, ANALYSIS AND MANAGEMENT OF TAXATION OF SMALL BUSINESSES

  Larysa Marmul, Oleksandr Kovtun, Tetiana Kuznietsova

  96-103

  • PDF (Українська)

• FINANCIAL CONSULTING AS A STRATEGIC TOOL FOR ENHANCING FINANCIAL STABILITY AND FINANCIAL SECURITY OF UKRAINE: SYSTEMIC ANALYSIS AND WAYS TO IMPROVE REGULATION

  Valentyna Aranchii, Liudmyla Kapaieva

  104-110

  • PDF (Українська)

• PHILOSOPHICAL AND MORAL–ETHICAL ASPECTS OF SOCIALLY RESPONSIBLE MARKETING

  Ihor Liadskyi, Anatolii Koshelenko, Oleh Shtepa

  111-119

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• CRAFTSMANSHIP AS ONE OF THE VECTORS OF STRATEGIC DEVELOPMENT OF THE NATIONAL ECONOMY

  Tetiana Mirzoieva

  120-125

  • PDF (Українська)

• TOOLS FOR IMPLEMENTING COMPETITIVE POLICIES FOR WOOD PROCESSING AND WOOD PRODUCT

  Аnna Fedirko

  126-135

  • PDF (Українська)

• MODELING THE EFFECTIVENESS OF THE IMPLEMENTATION OF DIGITAL MARKETING IN A BANKING INSTITUTION

  Lyubov Kibalnyk, Olena Kravchenko, Vadym Pylypenko

  136-141

  • PDF (Українська)

• DIGITAL DIVIDES IN INDUSTRY AND THE ABILITY OF UKRAINIAN BUSINESS TO OVERCOME THEM

  Ella Sheludko, Mariia Zavgorodnia

  142-152

  • PDF (Українська)