USAGE OF ARTIFICIAL INTELLIGENCE IN MANAGEMENT ACTIVITIES

Abstract

The modern development of society is characterized by the digitalization of most areas of activity, one of the important elements of which is digital technologies, including artificial intelligence, which can provide new opportunities and increase the level of human efficiency for both the average person and managers. The practical aspects of using artificial intelligence technologies in modern life are quite multifaceted, in particular, they are used to automate routine tasks, analyze data, predict risks, conduct various studies, management practice, at the household level and in all major sectors of the economy. Today, the development of artificial intelligence covers a wide range of research and development related to the automation of processes, including management processes, which previously required human intellectual activity. This phenomenon can radically change many aspects of human life. The purpose of the article is to study the essence and conceptual provisions of artificial intelligence. The following methods were used in writing the article: the logical method, the method of generalization, the method of system analysis, the method of analysis and synthesis. It has been established that artificial intelligence should be understood as the development of agents that are flexible and able to adapt to various situations that were not previously known and not studied through life experience, achieving goals that are inaccessible to traditional computer systems. It has been determined that the main task of artificial intelligence is to create machines or develop special software that can perform cognitive functions similar to human ones, such as learning, understanding, planning, and problem solving. The conceptual framework of artificial intelligence focuses on automation, self-learning, security and ethics, as well as its integration into everyday life. The development of these technologies has great potential to improve many areas of human activity, but at the same time poses new challenges to society that require a careful approach, so the massive implementation of artificial intelligence technologies in everyday life is associated with numerous problems, primarily legal and ethical, which will become more serious and complex in the coming years. An important problematic issue concerns the legal regulation of the use of artificial intelligence technologies. In addition, in the process of using the capabilities of artificial intelligence, due to the complexity of its technologies, ethical issues arise that relate to bias, security, fairness, transparency, and accountability.