TOOLS FOR IMPLEMENTING COMPETITIVE POLICIES FOR WOOD PROCESSING AND WOOD PRODUCT
DOI:
https://doi.org/10.32782/pdau.eco.2025.4.18Keywords:
competitive policy, competitiveness, wood processingAbstract
The relevance of developing an effective competitive policy for wood processing and wood product manufacturing companies is due to the fact that they must have a strong potential for forming their competitive advantages. Competition with foreign manufacturers and rapid changes in the external environment force domestic manufacturers to manage competitiveness through a set of competitive policy measures. In a volatile external environment, enterprises are moving away from traditional competitive policies based on low prices and are giving preference to policies of environmentally friendly production, the introduction of innovative green technologies, the production of unique products, an individual approach to consumer needs, quality, and convenience of service. Based on a study of available information on trends in the development of wood processing and wood product manufacturing enterprises, the types of their competitive policies and the actual instruments supporting their implementation have been summarized. It has been found that most enterprises resort to classic types of competitive policy. The analysis revealed low effectiveness in the implementation of competitive policies, which is confirmed by a set of indicators reflecting the state of competitive activity and the financial potential for its implementation. In particular, the set of indicators includes labor productivity, income per 1 UAH of assets, profitability, liquidity, autonomy ratio, etc. According to the analysis, the indicators taken into account in the assessment are significantly lower than the average value of the sample in most enterprises. A set of development directions is proposed that contribute to increasing competitive activity and the growth of the financial potential of enterprises. Taking into account the proposed changes, it is proposed to supplement the functional responsibilities of the main structural units of enterprises, which will increase attention to the issues of the validity and effectiveness of managerial changes in the competitive policy of enterprises.
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